MORRISTOWN, NJ November 19, 2007 - CardSmart Technologies, Inc announces the release of its next generation Legato™ platform for Marketing Loyalty Customer Relationship Management (CRM).
The platform originally debuted in early 2006. This next generation version is in response to client and end user requests, and results in a new streamlined efficiency with which data is managed and improves other internal components of the platform such as upgrades to the primary message engine.
One of the more visible improvements is the new HTML template builder. This allows sophisticated email templates to be easily created. NO HTML KNOWLEDGE IS REQUIRED - the innovative editor interface is as familiar as MS Word. Merge tags, images, tables, etc. can all be easily inserted and positioned within the template. A variety of formatting options are available as well. The user can quickly toggle between the builder, the raw HTML view, and the finished preview. CardSmart expects this feature to reduce the typical time required to build an e-mail template from 45 minutes or more to under 10 minutes.
Other new features in this release include:
Marketing companies and merchants throughout North America use CardSmart's system in a number of business segments from retail automotive to restaurants to recreational markets with millions of cardholders and members.
CardSmart Technologies is a premier provider of total solutions for ID card-based marketing and security applications. The company provides everything necessary to ensure the successful performance of its products and services, including project consultation, software development, hardware integration, installation, training, fulfillment services and follow-up technical support.
CardSmart Technologies has operations and representatives in New Jersey, the Carolinas and Florida. In addition, there are a number of authorized partners and resellers of our technology throughout North America.